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Architype Catalogue Soft Solid, 1970

Detail of the letter O of the typeface Architype Catalogue Soft Solid.
Image from The Foundry Types

Dutch designer Wim Crouwel gained a reputation for his radical, grid-based typography through his work for the Van Abbe and Stedelijk museums between 1954 and 1972. One of these typefaces was created for the 1970 exhibition catalogue of sculptor Claes Oldenburg at the Stedelijk. Crouwel designed the typeface with soft, “padded” letterforms, mirroring Oldenburg’s use of soft, pliable forms. This typeface was later published as the Architype Catalogue Soft Solid. → The Foundry Types | Architype Catalogue Soft Solid

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3. Type History
3.4. Wim Crouwel